Apple’s September events are always the highlight of the tech calendar — and 2025 is shaping up to be one of the biggest yet.
From the highly anticipated iPhone 17 lineup to iOS 19, new Apple Watches, and potential surprises like an upgraded iPad or AirPods refresh, this year’s keynote is expected to deliver major updates across the board.
Here’s a full breakdown of what’s likely to launch, when to expect it, and why now is the best time to trade in your old Apple tech with BS Exchange.
📱 iPhone 17 Series: Lighter, Smarter, and a New “Air” Model?
Every September, Apple unveils its new iPhones — and this year, we’re expecting:
🔹 iPhone 17
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Thinner, lighter design
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Potential switch to titanium across all models
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Improved front camera with AI-enhanced portrait mode
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Better battery efficiency with the A19 chip
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Possibly reduced screen bezels
🔹 iPhone 17 Pro & Pro Max
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Under-display Face ID (rumoured)
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Periscope zoom camera returning
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Faster refresh rates & brighter display
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2TB storage option for pro users
🔹 New iPhone 17 “Air”?
Leaks suggest Apple may introduce a new slimline model called the iPhone 17 Air — likely targeting users who want a lighter, more affordable flagship alternative.
💡 Tip: Older iPhones like the XR, 11, and SE may lose iOS 19 support — now’s the time to sell before trade-in values drop.
📲 iOS 19: A Smarter, More Customisable Experience
While iOS 18 focused on stability and visual tweaks, iOS 19 is expected to bring deeper changes, including:
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Circular app icons for a refreshed home screen look
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A redesigned Control Center with more shortcuts
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More powerful Apple Intelligence (AI) tools built into Messages, Notes & Safari
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Expanded Photo Clean-Up tools using machine learning
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Improved Siri voice handling and offline functionality
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iPhone-to-Vision Pro syncing options
iOS 19 will likely be released a few days after the September keynote, available on supported iPhones — but some older models may not make the cut.
⌚ Apple Watch Series 11 & Ultra 3
Apple is also expected to unveil:
Apple Watch Series 11
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Thinner, more durable design
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Longer battery life (up to 48 hours in low power mode)
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New health sensor (possibly hydration or blood pressure tracking)
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Improved watchOS 11 features
Apple Watch Ultra 3
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Refined rugged casing
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Brighter display for outdoor visibility
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Targeting fitness pros and divers with better tracking options
🎧 AirPods & Audio Upgrades
There’s a chance Apple could refresh:
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AirPods 4 with improved battery, adaptive audio, and Find My accuracy
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AirPods Max 2 — possible new colours, USB-C, and improved ANC
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Updates to AirPods Pro firmware alongside iOS 19
If you own older AirPods or Max models, trade-in values tend to drop significantly after refreshes — especially with engraved or worn units.
💻 New iPads or Macs?
While most iPads and Macs are expected later in the year (October or early 2026), there’s speculation we could see:
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A refreshed iPad Mini with faster chip and anti-reflective coating
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Possibly a new base iPad (11th Gen)
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No major MacBook updates expected until M4 chips arrive
🗓️ When Will the September Event Happen?
Apple typically holds its major iPhone event on a Tuesday or Wednesday in the first or second week of September. Based on recent patterns:
📅 Expected Date: Tuesday, September 10, 2025
📦 Pre-orders: likely start Friday, September 13
🚚 Launch Day: Friday, September 20
💸 Why You Should Trade In Your Old Tech Now
September Apple releases always trigger a drop in resale value for older models — especially iPhones, iPads, and AirPods.
At BS Exchange, you can lock in today’s high value before the announcements flood the market.
Why customers choose BS Exchange:
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✅ Instant quotes online
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✅ Free, tracked shipping
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✅ Same-day payments via bank or PayPal
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✅ Up to 10% extra with Member Rates
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✅ A tree planted for every device traded
We accept:
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All iPhone models
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iPads & MacBooks
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AirPods (including Pro & Max)
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Apple Watches
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Broken, engraved, or faulty tech too
🚀 Final Thoughts: Big Launches Mean Big Opportunities
If you’re holding onto older Apple gear — now is the moment to act.
Trade it in before the value drops, free up cash for a new iPhone 17, and get ahead of the crowd. With BS Exchange, you’ll earn more and help the planet while you upgrade.